Digital Babel
Helping marketers be smarter about branded experiences in Roblox and other digital environments.
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PLUS: Roblox's revolutionary creator tool, the metaverse's biggest info leak, and more!
SHEIN x Klarna's collaboration might seem like a wonderland from it's looks, but it's lack of content disengages users.
PLUS: Roblox's new generative AI, study showing consumers prefer brand experiences, and more!
Launched in February, the doll company's game has amassed over 2 million visits with it's expansive, entertaining and immersive game.
PLUS: Metaverse Fashion Week, Meta's Horizon Worlds controversy, NASCAR's Roblox game and more!
NASCAR's website promises an immersive experience, but the limited features and low session lengths prove otherwise.
PLUS: Decentraland's shopping mall, Avalon's new digital universe, PacSun's great Roblox game and more!
As a clothing giant that already connects well with the younger generation, PacSun represents their brand effectively through their new tycoon game.
PLUS: Metaverse content creation tips, mental health help in the metaverse, Dave and Buster's roblox game, and more!
Dave and Buster's new branded Roblox game is entertaining, but offers an unexpected and ultimately disappointing experience.
Tonight's metaverse wedding, virtual fashion, new ad tech and more!