It’s Digital Babel bringing you a news recap written by a human and not ChatGPT. (Although I often still fail those picture captchas!)

Here’s what we got for you today:

• Top 5 Branded Roblox Games

• Consumers Prefer Brand Experiences Over Traditional Advertising

• Walmart Removes Their Branded Game from Roblox

• American Girl Doll’s New Roblox Game

• Bored Apes Owner Launches Metaverse Experience

• How Roblox’s Generative AI Changes Game Creation

• More News

Top 5 Branded Roblox Games

Consumers Prefer Branded Experiences Over Typical Advertising

Reach3 Insights conducted a study that proved almost 70% of consumers viewed brand experiences as more unique and exciting than traditional advertising.

Reach3 sampled over 1000 consumers above the age of 16 in January 2023. The consumers they sampled overwhelmingly believe that brand experiences are more relevant than traditional advertising, and we couldn’t agree more.

Walmart Removes Their Branded Game from Roblox

After repeatedly being called an “advergame” and facing constant criticism from advocacy groups, Walmart quietly removed their Universe of Play game from Roblox.

The advocacy groups, with truthinavertising.org at the forefront, argued that Walmart’s game exposed kids to deceptive marketing and stealth ads. Universe of Play was the perfect example of what not to do for Roblox branded experiences.

Review: American Girl World Might Be the Best Branded Roblox Game of 2023

Launched in February, the doll company's game has amassed over 2 million visits with its expansive, entertaining, and immersive game.

Created by Melonverse, American Girl’s new permanent experience is taking one of Roblox’s underutilized demographics - girls - by storm. Click the button below to read how American Girl created the most immersive and relevant branded games of this year.

Bored Apes Owner Launches Metaverse Experience

Bored Ape Yacht Club’s owner company Yuga Labs initiated its Second Trip for the Otherside universe on March 25th. This is their second real-time 3D world with 3D audio.

Hosting almost 10,000 people, Yuga Labs is proving to be a prominent name in the metaverse. Especially after they raised about $450 million last year. To read more in-depth about this VentureBeat writer’s experience in Second Trip, follow the link below.

How Roblox’s Generative AI Changes Game Creation and the Metaverse

Roblox just released two new AI tools in their creation platform Roblox Studio that help generate code and designs on the fly.

While these tools function similarly to the recent generative AI tools like Midjourney and ChatGPT, these tools are very specific to Roblox developer needs. Generative AI certainly has a place in the future of game creation, and CNET discusses this further in the article linked below.

What Everyone Else is Saying

_{Why Digital Babel? Babel plays a role in the novel Snow Crash, where there was a theory that language is just code and that Babel was a real historical event. This coincided with the vanishing of the Sumerian language, and afterward, languages tended toward divergence rather than convergence. We may not all like the term ‘Metaverse’ but we need to give Snow Crash its due.}