It’s Digital Babel, helping you say “I do” when someone asks if you know the latest metaverse news.

Here’s what we have for you today:

• Top 5 Recent Roblox Games and Experiences

• BNV and Highstreet Partner for Designer Virtual Shopping

• A Couple is Getting Married in the Metaverse. By Taco Bell. Seriously.

• Disney’s New Ad Engine that Changes the Game

• Review of H&M’s Roblox Branded Experience

• Metaverse In the News

Top 5 Recent Roblox Experiences

Highstreet Metaverse Pairs with BNV for Virtual Fashion Hub

Yet another metaverse experience focused on becoming a social hub for fashion culture - but could this one soar above all others?

BNV, known for partnering with designers like Tommy Hilfiger and Michael Kors, creates NFT launches that have real-world uses such as personalized shopping experiences and fashion show meet-and-greets.

GlobeNewswire wrote that together, BNV Fashion and Highstreet will set up a unique storefront in Highstreet World, Highstreet’s metaverse platform, geared towards anyone and everyone in the fashion community. BNV plans to implement exclusive designer-brand digital wearables, and the experience will be fully compatible with Ready Player Me avatars.

Married in the Metaverse? Taco Bell is Making This Couple’s Dream Wedding A (Virtual) Reality

While most couples prefer wedding bells, this couple is going to be celebrating with a whole different bell entirely.

Today at 7PM PT, Sheel and Amruta, the winners of Taco Bell’s metaverse wedding contest, are going to get married in the metaverse. Legally.

Metaverse weddings have happened before, and crazily enough, so have Taco Bell weddings. In fact, the Taco Bell Vegas Cantina has conducted almost 800 weddings, and they have now decided to take it to the metaverse.

In collaboration with Deutsch LA and The Electric Factory, the ceremony will take place at the Decentraland Cantina. Click the button for information on how to attend and more!

Disney’s Ad Engine That Will Redefine Streaming and the Metaverse

Disney+ launched a cheaper, ad-based tier that uses a revolutionary custom advertising system. So you can get more Mandalorian for your moolah, and maybe even see this system used in the metaverse.

CNET wrote that this ad tech stack uses an algorithmic engine that picks when, where and to whom to serve an ad. This is going to allow ad campaigns to be more personal and more effective.

Aaron LaBerge, Disney Media’s chief technology officer alluded that this new advertising technology wasn’t just going to be used in the Disney+ app.

H&M’s Roblox Experience That Looks Nothing Like H&M

Your friendly-teenage-Roblox-experience-reviewer here to roast another company’s attempt at reaching younger audiences through Roblox. Kidding. But also not.

In early January, H&M released a branded game titled Loooptopia, advertised as a world for “collecting elements to create thousands of unique clothing items”. The gameplay is just as described: you travel around their neon city collecting mystery boxes that give you items to create new clothing items.

When I think of a typical H&M storefront, I think of trendy (fast) fashion, and sleek displays. But this game is filled with neon colors, and gaudy clothing, as well as a huge emphasis on recycling, which is ironic coming from a brand that’s recently been under-fire for unsustainable practices.

Overall, this game is an inaccurate reflection of H&M’s brand, and the gameplay is too slow. Click the button below to read my full review, as well as how to not repeat the same mistakes if you plan to take your brand to Roblox.

More Metaverse in the News

_{Why Digital Babel? Babel plays a role in the novel Snow Crash, where there was a theory that language is just code and that Babel was a real historical event. This coincided with the vanishing of the Sumerian language, and afterward, languages tended toward divergence rather than convergence. We may not all like the term ‘Metaverse’ but we need to give Snow Crash its due.}